Jennifer started in the beauty industry in 2003 & continued work in the industry while attending University for almost 8 years. After years of extensive work in mental health, support work & counselling she found herself back in the beauty/pmu and tattoo industry. From coaching cheerleading & facilitating parenting & prenatal classes to educating in the beauty industry, Jennifer's enthusiasm to guide others & provide the most thorough education and experience is priority and shown in the success of her students. Being able to mix both passions of the beauty world & helping others to feel their best come together in services provided at Pretty In The City.

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Jennifer holds 2 degrees, a diploma and over 30+ certifications in the industry and has performed over 10,000 services as well as teaching over 200 students across western Canada.